NO VEA ESTAS OBRAS DE ARTE, SON UNA MIERDA
DONT LOOK AT THIS ART WORK, IT'S SHIT
Presentaciòn pùblica de varios trabajos durante OPEN STUDIO para que el pùblico los pudiera "despellejar" a sus anchas frente a una cámara. La grabaciòn se realizò en una sala aparte y cada persona estaba sola durante su intervenciòn.
En la acciòn, se incitaba al pùblico a criticar las obras presentadas, planteando asì una reflexiòn sobre la actitud inexplicablemente amable que suele tener el espectador entendido y profesional frente al arte contemporàneo. Y que aun sabiendo que muchos artistas son realmente malos, jamàs saldrà de su boca una crìtica negativa. Esto se podrìa extender a curadores, crìticos de arte, museos, galerìas, etc., etc. TODOS SON ESTUPENDOS.
El video resultante de la acciòn, plantea contrariamente, el incidir sobre la actitud desconfiada e ignorante de cierto pùblico al que todo arte que no entiende le parece una mierda o una tomadura de pelo, en el mejor de los casos. El video quiere darles la razòn de antemano y al pillarles a contrapiè, desconcertarles en sus planteamientos respecto al arte.
Tanto la actitud del primer grupo como la del segundo, unos por exceso y otros por defecto, hacen que la lectura general del arte contemporàneo sea farragosa y equìvoca, siendo caldo de cultivo para listos y trepas.
Finalmente, el arte acaba pareciendo una especie de club selecto en el que sòlo tienen cabida unos pocos elegidos, dejando de lado al ciudadano de a pie, que con mucha parte de razòn, cada vez desprecia màs este mundo.
Para esta "promociòn" del trabajo de Josechu Dàvila, se utilizò la vieja fórmula de "publicidad negativa", cuyo máximo exponente español fue el eslogan de una popular zapatería madrileña que en plena Puerta del Sol anunciaba: "NO COMPRE AQUÍ, VENDEMOS MUY CARO".
Public presentation of several works during OPEN STUDIO so that the public could "skin" them at their leisure in front of a camera. The recording took place in a separate room and each person was alone during their intervention.
In the action, the audience was encouraged to criticise the works presented, thus posing a reflection on the inexplicably kind attitude that the knowledgeable and professional spectator often has towards contemporary art. And even knowing that many artists are really bad, a negative criticism will never come out of their mouths. This could be extended to curators, art critics, museums, galleries, etc., etc., etc. THEY ARE ALL GREAT.
The video resulting from the action, on the other hand, aims to influence the mistrustful and ignorant attitude of a certain public to whom all art that they don't understand seems to be bullshit or a joke, at best. The video aims to prove them right in advance and, by catching them off guard, to disconcert them in their approach to art.
Both the attitude of the first group and that of the second, some by excess and others by defect, make the general reading of contemporary art a muddled and misleading one, a breeding ground for clever people and tricksters.
In the end, art ends up looking like a sort of select club in which only a chosen few have a place, leaving aside the ordinary citizen, who, with good reason, increasingly despises this world.
For this "promotion" of Josechu Dàvila's work, the old formula of "negative publicity" was used, whose maximum Spanish exponent was the slogan of a popular shoe shop in Madrid which advertised in the Puerta del Sol: "DON'T BUY HERE, WE SELL VERY EXPENSIVE".